Simpify's Cookie Policy
Last Updated: February 2025
This Cookie Policy explains how Simpify ("we," "us," and "our") uses cookies and similar technologies to recognise you when you visit our website at simpify.com ("Website") and app.simpify.com (“application”). It explains what these technologies are and why we use them, as well as your rights to control our use of them. In some cases, we may use cookies to collect Personal Information (as defined in our Privacy Policy) or information that becomes Personal Information if we combine it with other information.
What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in our case, Simpify) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (for example, advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use Cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate. We refer to these types of cookies as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance their experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.
The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.
What are the different types of cookies that websites might use?
Below are the specific types of first- and third-party cookies that may be served through our Website and the purposes they perform (if used):
- Essential website cookies: These cookies are strictly necessary to provide you with services available through a website.
- Performance and functionality cookies: These cookies enhance the performance and functionality of a website but are non-essential to its use. However, without these cookies, certain functionalities may become unavailable.
- Analytics and customisation cookies: These cookies collect information that helps a website owner understand how its website is being used, how effective its marketing campaigns are, or to help customise the website for you.
- Advertising cookies: These cookies make advertising messages more relevant to you by performing functions like preventing the same ad from continuously reappearing and selecting advertisements based on your interests.
- Social networking cookies: These cookies enable you to share pages and content on social media platforms and may also be used for advertising purposes.
What type of cookies does our Website use?
The cookies used by our Website are listed in the table below:
|
Cookie Name |
Domain |
Vendor |
Purpose |
|
_gcl_au |
.simpify.com |
|
Analytics |
|
msgsndr_id |
LeadConnector |
Analytics |
|
|
_gid |
.simpify.com |
|
Analytics |
|
_gat_UA-XXXXX-X |
.simpify.com |
|
Analytics |
|
_ga |
.simpify.com |
|
Analytics |
|
_ttp |
.simpify.com |
TikTok |
Advertisement |
|
_fbp |
.simpify.com |
|
Advertising |
|
test_cookie |
.doubleclick.net |
|
Advertising |
How can I control cookies on my browser?
Different browsers allow you to refuse cookies through their settings. Below are links for managing cookies in popular browsers:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognise or track visitors. We may use web beacons ("tracking pixels" or "clear gifs") to recognise when someone has visited our Website or opened an email. This helps us monitor user traffic patterns and the effectiveness of marketing campaigns.
Do you use Flash cookies or Local Shared Objects?
Websites may use "Flash Cookies" (LSOs) to store information about your use of our services. You can manage Flash Cookies through yourFlash Player settings.
Do you serve targeted advertising?
Third parties may use cookies or web beacons to provide relevant advertisements on our Website. While this does not enable us to identify you directly, the third parties may collect personal information under certain laws.
How often will you update this Cookie Policy?
We may update this Cookie Policy periodically to reflect changes in our use of cookies or for legal reasons. Please check this policy regularly for updates. The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get more information?
If you have any questions about our use of cookies, please email us at hello@simpify.com