Simpify Privacy Policy

Effective Date: 21 Feb 2025

1. Overview

Simpify Inc. ("Simpify," "we," "us," and "our") provides marketing services and a customer relationship management (CRM) software platform ("Platform") to businesses ("Clients"). This Privacy Policy explains how we handle Personal Information collected through the Platform, which our Clients use to manage their customer relationships.

This Privacy Policy applies to Clients using our Platform, as well as data we process on behalf of Clients. If you are a customer of one of our Clients, please refer to their privacy policy, as they are responsible for managing and protecting your data.

Simpify may update this Privacy Policy periodically. Continued use of the Platform after changes are made indicates acceptance of the updated policy. Please review it regularly.

2. Information We Collect

Simpify may collect two types of information:

• "Personal Information" – Information that can identify a person, such as name, email address, employer, job title, and phone number.
• "Non-Personal Information" – Data that does not identify a person directly, such as IP addresses, browser type, and Platform usage data.

We collect information in the following ways:

2.1 From Clients

• Clients enter Personal Information into the CRM Platform to manage customer relationships.
• Clients are responsible for ensuring they have obtained proper consent from their customers before inputting data into the Platform.

2.2 From Users Directly

• When Clients create accounts, subscribe to services, or communicate with us, we collect necessary information for account setup and support.

2.3 Automatically from Platform Usage

• We collect usage data, device details, and interactions with the Platform using cookies and tracking technologies.
• See our Cookies Policy for more details.

3. How We Use Your Information

We use Personal Information for the following purposes:

3.1 Providing and Improving the Platform

• To deliver CRM software functionality to Clients.
• To improve Platform performance and security.

3.2 Customer Support & Communication

• To provide technical support and respond to inquiries.
• To notify Clients of updates, security alerts, and changes to our services.

3.3 Marketing & Business Operations

• To send relevant marketing materials to Clients (not their customers).
• Clients are responsible for marketing communications sent through the CRM Platform.

3.4 Legal & Compliance Obligations

• To comply with legal requirements and protect our rights.
• To prevent fraudulent activities and ensure policy compliance.

4. How We Protect Your Information

Simpify uses industry-standard security measures to protect Personal Information. However, no system can be 100% secure. Clients must take appropriate security measures to protect their CRM accounts and customer data.

If you believe your account has been compromised, contact us immediately.

5. When We Share Your Information

We do not sell or share Personal Information for marketing purposes. However, we may share data in the following cases:

5.1 With Service Providers

• We share data with vendors providing necessary services (e.g., hosting, payment processing, analytics) under strict confidentiality agreements.

5.2 With Third-Party Integrations

• Clients may choose to integrate third-party services (e.g., email marketing, payment processors). Clients are responsible for managing third-party integrations and ensuring compliance.

5.3 For Legal Compliance

• If required by law, government request, or to protect our legal rights.

5.4 Business Transfers

• If Simpify is involved in a merger, acquisition, or sale, Personal Information may be transferred as part of the transaction.

6. Your Rights & Choices

Depending on your location, you may have the right to:

• Request access to Personal Information we hold about you.
• Request corrections or updates to your data.
• Request deletion of your Personal Information (subject to legal and business requirements).
• Opt out of marketing communications.

To exercise your rights, contact us using the details in the "How to Contact Us" section.

7. Data Processing & Retention

7.1 Simpify’s Role as a Data Processor

• Simpify processes customer data on behalf of Clients. Clients are responsible for ensuring compliance with applicable privacy laws.
• If you are a customer of a Client, contact the Client directly for data access or deletion requests.

7.2 Data Retention

• Simpify retains Client account data as long as the Client has an active subscription.
• Upon account termination, Client data is deleted within 24 hours, unless required by law.
• Clients are responsible for exporting their data before termination.

8. Cookies & Tracking Technologies

We use cookies and tracking technologies to enhance functionality and user experience. For more details, see our Cookies Policy.

9. Do Not Track Signals

Simpify does not currently respond to "Do Not Track" signals from web browsers.

10. Children's Privacy

Our Platform is not intended for individuals under 16. If we learn we have collected data from a minor, we will delete it immediately.

11. Updates to This Privacy Policy

Simpify may update this Privacy Policy as needed. We will notify Clients of significant changes.

12. How to Contact Us

For privacy-related inquiries, contact:

First Page Digital Pty Ltd

Building 1, 658 Church Street, Richmond VIC 3121
info@firstpage.com.au

By using the Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy.